February 4, 2002
So how much of my mobile phone bill went to paying for all those m-life ads that AT&T ran at the Super Bowl (yea Pats!) I went to the mlife site and browsed the service offerings-- basically they're hyping services that AT&T Wireless already offers: ring tones, text messaging and the branded TellMe service. I assume that the point of the ads were to convince people to lead a 'mobile lifestyle,' but all the ads did were confuse me. I don't think it's possible to sell Americans on wireless data services without being able to demonstrate that they're cool and worth paying for. Maybe it would be worth developing services that people want to use for the price you'r charging before embarking on a ridiculously expensive branding campaign.
The Superbowl ads were pretty disappointing overall, unortunately. Good game, though.Posted by Andrew Raff at February 4, 2002 04:57 PM