'NEW flips (sorta)

January 29, 2003

NY Post: WNEW Playing Name That Tine

Yesterday, the station began playing everything from Top 40 to rock to rap starting at 1 a.m., while promising listeners "a new station coming soon."

WNEW is doing what the radio biz calls "stunting" - airing a bizarre interim format to distance the station from the previous one while creating buzz and suspense prior to the launch of the new format.

"We will be announcing a new format in the near future," said an Infinity spokesman, adding that WNEW's only remaining talk stars, Ron & Fez, will now be heard exclusively on their Washington, DC, affiliate.