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September 10, 2003

As of yesterday, Snapple is the official beverage of New York City. For beverage makers that don't have $106 million in cash and $60 million in marketing and promotional value to buy a five-year vending and marketing agreement with the City of New York, I'm glad to announce the sponsorship program here at That's right, for low, low prices, you can become the official beverage of Depending on the value of the sponsorship, not only will you become the preferred vendor and get a nice sponsorship logo here on the site, but all visitors to World HQ (er, my apartment) will be greeted with an offer of your beverage.

But wait, there's more! You may be saying, "Andrew, I'd love to become an official sponsor of, but although I might enjoy a nice frosty beverage on occasion, I'm not a beverage company." Don't worry! There are plenty of other sponsorship opportunities here at official chocolate chip cookie, official newspaper, official computer, official cell phone, official socks, you name it, it's for sale!

For specific details or other information, use this simple form to contact me.

More on the NYC-Snapple announcement:
Watch the press conference

NY Times: New York Picks Its Beverage, for $166 Million

Gothamist: Big Snapple? Good Lord

601am is The Big Snapple

Reuters: Deal Makes New York the Big Snapple

Posted by Andrew Raff at September 10, 2003 11:44 AM
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