Bezos knows e-commerce

February 14, 2002

At somepoint in 1999, I added a Wishlist to my account. This week, I got an email from Amazon reminding me that "Your birthday is right around the corner...What
better reason to update your Wish List?"

It's a clever way of drumming up business and just another example of how Amazon is using databases and e-mail marketing to sell individually to each of their customers. Clever.

And not that I'm expecting anyone to buy me the Powerbook G4, but...feel free to.

Posted by Andrew Raff at February 14, 2002 12:21 PM