'NEW flips (sorta)

January 29, 2003

NY Post: WNEW Playing Name That Tine

Yesterday, the station began playing everything from Top 40 to rock to rap starting at 1 a.m., while promising listeners "a new station coming soon."

WNEW is doing what the radio biz calls "stunting" - airing a bizarre interim format to distance the station from the previous one while creating buzz and suspense prior to the launch of the new format.

"We will be announcing a new format in the near future," said an Infinity spokesman, adding that WNEW's only remaining talk stars, Ron & Fez, will now be heard exclusively on their Washington, DC, affiliate.

In other words, WNEW is now being run by iTunes, set on "shuffle."

Posted by Andrew Raff at January 29, 2003 12:44 AM
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